Ildar Yamaev – Google Ads Specialist | Google Advertising Expert

About Me

Why Choose Me

I Know Advertising from Both Sides: as a Specialist and a Business Owner.

I promoted my own business and spent my own money on advertising. If the ads failed to generate orders, I was the one who lost money.

This experience taught me to view advertising through the eyes of a business owner. I care not only about clicks and enquiries, but also about how many of those enquiries come from potential buyers.

My Experience Goes Far Beyond Google Ads.

I have worked in marketing since 1996 and in paid search advertising since 2011. I understand not only advertising tools but also how people choose products and services.

I can research your competitors, identify weaknesses in their offers, and help you stand out.

I Can Build Your Entire Customer Acquisition System from Scratch.

I develop websites and landing pages, and also do professional colour grading for YouTube advertising videos.

My case studies include projects where I built the entire process from scratch — from demand research and website creation to customer acquisition and sales.

You get more than someone who sets up Google Ads: you get a marketer who understands the entire sales process and can work on its different stages.

My Experience

I Have Experience in the Following Industries:

EdTech (online courses and schools), as well as tutoring in standard school subjects.

Engineering Services (design, heating, ventilation, etc.)

Women’s Clothing Manufacturing (dresses, blouses, jumpsuits, suits, trousers, etc.)

Industrial Equipment (air ducts, chillers, industrial ventilation units, etc.).

Consumer Goods (bags, portable speakers, clothing, etc.).

Orthopaedic Products (orthopaedic pillows, insoles, footwear, etc.).

I Know What Works in Advertising — and What Doesn’t

My experience began long before Google Ads existed. Back in the newspaper era, I noticed an interesting pattern: simple classified ads often attracted more attention than expensive display ads.

Later, I observed the same online: people often overlook advertising banners and distrust bold promises, especially when ads feel too intrusive or unrealistic.

Based on my observations and campaign data, authentic photos and real-life footage often outperform polished advertising visuals.

I Built Online Sales from Scratch — and Clients Struggled to Keep Up with Orders

The screenshots show real messages from the managers of two companies for which I built online sales from scratch.

In both projects, my work went beyond setting up Google Ads. I researched demand, developed advertising offers, built or redesigned websites, and attracted customers.

The results are clear in the messages: one manager describes a flood of enquiries; another says all installation teams are busy and there are not enough contractors to fulfil the orders.

2 Stages

My 2-Stage Process for Attracting Higher-Quality Leads

Competitor Research

I study your competitors’ ads, websites, and offers to understand how they attract customers and which advantages they highlight.

The goal is to find compelling reasons for potential customers to choose your offer over competitors.

What I Analyse

Ads ✓

Websites ✓

Offers ✓

Reasons to Stand Out from Competitors

Setting Up a Lead Acquisition and Qualification System

I build the entire process: from choosing search queries and writing ads to the landing page, lead generation, and assessing lead quality.

Google Ads

Landing Page

Lead

CRM

Qualification

Optimising Google Ads for Qualified Leads

If your CRM provides the necessary data, I set up the transfer of qualified leads back into Google Ads.

This makes it possible to optimise advertising based on lead quality, not just lead volume.

Manufacturing

Air Duct Factory

Flooded with orders

View Case Study

Women’s Clothing

0 → 800 000 RUB/month

View Case Study

Equipment

Industrial Equipment

From 0 to 2 000 000 RUB

View Case Study

Pricing

Google Ads Management Pricing

Choose a plan based on the number of advertising areas and the scope of work. All plans include Google Ads setup and management, conversion tracking, and lead quality optimisation.

START

For promoting one product or service

from $500/month

Included:

Promotion of one advertising area
Management of one Google Ads account
Work on one landing page
All required Google Ads formats: Search, PMax, Demand Gen, YouTube In-Stream
Conversion tracking setup via GTM
Sending qualified leads to Google Ads via CSV or API
Campaign management, traffic analysis, and optimisation
Advertising performance reports

Who It’s For:

Small projects and businesses looking to launch or improve advertising for a single product or service.

Discuss Start

STANDARD

For promoting multiple products or services

from $600/month

Included:

Everything in the Start plan
Promotion of up to two advertising areas
Work on two landing pages
Separate advertising setup for each area
Detailed keyword research and ad development for each area
Conversion and lead quality analysis for each area
Advertising budget allocation across areas
Testing advertising hypotheses
Landing page improvement recommendations

Who It’s For:

Businesses with multiple products or services that need to manage advertising and assess results for each area.

Discuss Standard

BUSINESS

For comprehensive promotion across multiple areas

from $700/month

Included:

Everything in the Standard plan
Promotion of up to three advertising areas
Work on three landing pages
Separate campaign structure for each area
Work across multiple products, audiences, or geographic markets
Analysis of lead quality and sales funnel stages
Managing advertising budget allocation across areas
Testing scaling hypotheses
Consolidated qualified lead analytics

Who It’s For:

Businesses with multiple products or markets that need comprehensive campaign management and analytics.

Discuss Business

Important Information About Plans

What Is an Advertising Area?

An advertising area is the promotion of a particular product or service to a defined target audience, in a specific geographic area, using a dedicated landing page. One area may include several Google Ads campaigns and formats. The exact scope of work is agreed before we start working together.

Additional Services

Website development, colour grading of advertising videos, and customisation of third-party CRM systems are not included by default. These services are discussed and quoted separately.

Guide